A Whimsical Wanderlust

Navigating the Playful Path of Industry Exploration

Concept + Media Relations + Strategy

The branding and content industry exploded over the past 3 years. Women-led marketing agencies have doubled their client rosters with service-based businesses and owners. LEO+LAINE, A women-led boutique branding and content agency, wanted to move away from traditional service-based businesses and towards something different but hadn’t landed on anything that felt aligned. One of their goals: To stand out in a saturated market.

The Agency East devised a gutsy angle to pivot into the travel and beauty industry. Specifically Airbnb. Already having 2 accounts on their roster that fit the description, it was an attainable move, but change is difficult for any company to navigate during uncertainty. 

By sourcing, booking, and leveraging strategic Airbnb podcast appearances on the well-renowned podcast Vacation Home Help, the team at The Agency East generated significant results within a 60-day period, including a surge in inquiries specifically from the podcast episode and securing media coverage in esteemed platforms like American Express Business and Honeybook Blog.

Press Coverage

Miriam Airington Fisher had already established her law firm in 2020 as the go-to WOMAN LED, criminal, civil rights, and immigration law firm in Richmond, VA. Fisher Still, Miriam had another story to tell beyond winning criminal cases and seeking justice for her clients. 


In 2023, The Agency East jumped in to help elevate her brand as the #1 resource for women attorneys looking to start their firms and take control of their lives, starting with her book, Moms-A-Lawyer, and her course, Launch your own firm.

The Tactics

  • Book Signing Tour

  • Awards 

  • Speaking Events

  • Media Features

  • Podcast Interviews

  • LinkedIn Content Creation

The Results

In just four months, Miriam had reached significant milestones, including her first book signing at Barnes and Noble in her local town, 9 podcast interviews, and an Overseas expansion story picked up by Yahoo Finance and featured in Virginia Lawyers Weekly, lawyers on the move.


Mentions

The Tactics

  • Increase wholesale buying awareness

    UGC mentions

    Press Release

    Podcast Interviews


The Results

  • Second Barnes and Noble purchase

  • HBCU campaign collaboration

  • UGC Social media resulting in 1k overnight traffic increase of 5 DTC sales and increase in social media following

  • Press Release syndicated on Yahoo Finance and 5 additional outlets.

In the ever-evolving landscape of stationery and planning products, businesses often seek innovative strategies to enhance brand visibility and drive sales. The Squared Paper Co., a new player in the industry, recently took a significant leap forward in its growth trajectory with a freshly inked purchase order to feature their new line of planners on the prestigious shelves of Barnes & Noble’s Paper Source, The Squared Paper Co.'s founder, Jordan Nash, recognized the pivotal moment this presented for her brand and hired The Agency East PR to help and we gladly said yes!